ASA’s First Ruling Below New Playing Advert Guidelines: Evaluation And Implications For Sports activities Organizations

Sports Betting

Friday, 27 January 2023
By Mike Llewellyn, Carlton Daniel, Jack Wooden

The Promoting Requirements Authority (“ASA”) has issued its first ruling  beneath the brand new guidelines that prohibit playing advertisements with “ sturdy attraction ” to under-18s, offering a helpful instance as to how the brand new guidelines can be utilized.

This text examines the implication of the choice for playing operators and sports activities organisations.

It delves into:

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Written by

Mike Llewellyn

Mike Llewellyn

Mike Llewellyn is a director within the Mental Property & Know-how Observe and the Sports activities & Leisure Business Group.

Mike’s follow focuses on advising shoppers on the exploitation of economic rights, with a specific give attention to the sports activities and playing industries on a global foundation.

Carlton Daniel

Carlton Daniel

Carlton is a Companion at Squire Patton Boggs based mostly in London. He advises on mental property rights, industrial contracts and client regulatory regulation, and handles each contentious and non-contentious issues.



Jack Wood

Jack Wooden

Jack is a Trainee Solicitor at Squire Patton Boggs based mostly in London.