As NFL pre-season will get underway, a coaching camp custom returns to Lambeau Subject. 2023 marks the tenth anniversary of the American Household Insurance coverage DreamDrive.
Throughout this occasion, Packers gamers trip youngsters’s bikes to and from apply as a particular strategy to create group with younger Packers followers. Children are inspired to convey their bikes to open practices all through coaching camp to maintain with custom.
Kicking Off the tenth DreamDrive
On Wednesday, July 26th the Packers and AmFam held their annual DreamDrive press convention to kick off the occasion. AmFam CUO, Dan Kelly, two native AmFam brokers, and CMO, Elicia Azali, joined Packers President, Mark Murphy, for the ribbon reducing ceremony. Azali shared:
“At American Household Insurance coverage we imagine within the energy of goals, and we’re proud to accomplice with this group and at this place the place so many have pursued and achieved their goals.”
Creating an Distinctive Attendee Expertise
Whereas gamers sometimes trip the children’ bikes, 5 particular bikes, coined the “Dream Fleet,” are additionally up for grabs. This 12 months, the rEvolution group redesigned these bikes for gamers to trip with youngsters into apply, which characteristic the AmFam and Packers partnership in type. Moreover, taking part youngsters get the possibility to satisfy present gamers and obtain a co-branded bike helmet autographed by the participant who rode with them to apply.
Whereas the bike rides take middle stage, relaxation assured that the DreamDrive walkway gives one thing for everybody. All attendees can take pleasure in leisurely moments in shaded areas to play out of doors video games or seize a few of our partnership merchandise — like branded water bottles and sun shades.
This 12 months, our group revamped the long-lasting Pink Roofline on the entrance of DreamDrive — the place gamers and children to start their trip to apply collectively — and refreshed the branded roofline merchandise carts.
The group appears to be like ahead to making a memorable expertise for followers and supporting the longstanding partnership annually. Excited to maintain this custom going!