Chipotle Challenger Collection Takes Esports to the Subsequent Degree

Chipotle Challenger Collection  

On July sixth, Chipotle, supported by REV/XP, hosted the finals of the Chipotle Challenger Collection, that includes the not too long ago launched and extremely well-liked Street Fighter 6 because the title sport. With an astounding 471 groups competing within the qualifiers, this occasion stands as one of many largest-ever Road Fighter crew tournaments within the historical past of the legendary gaming franchise.  

The Final Prize 

For the proficient opponents who took half on this thrilling event, the stakes have been increased than ever. They vied for a share of the staggering $30,000 prize pool and a whole yr of free Chipotle, which might be sufficient for many branded tournaments. Nonetheless, Chipotle at all times strives to do extra for the group, so for this yr’s Chipotle Challenger Collection, the model provided the Prime 2 groups a paid journey to the 2023 Evolution Championship Collection (Evo), the premier world combating sport event.

The Livestream Expertise 

Chipotle’s dedication to the gaming group goes past the competitors itself. Through the reside broadcast, Chipotle gave away a staggering 10,000 free burritos and bowls, together with 100,000 free orders of chips and guac, to fortunate viewers. This gesture not solely highlights Chipotle’s dedication to offering distinctive and unforgettable experiences but additionally showcases their appreciation for the passionate gaming group that continues to assist their model. 

A Partnership for the Ages 

Chipotle’s dedication to delivering unique experiences to the FGC is made attainable via strategic partnerships and skilled facilitation by REV/XP. This collaboration ensures that esports lovers and Chipotle followers alike can come collectively to rejoice the fusion of gaming and actual, scrumptious meals.   

Chipotle’s Road Fighter 6 marketing campaign, led by REV/XP, has raised the bar for branded activations inside the gaming business. In June, Chipotle turned the primary restaurant model to supply Road Fighter 6 gamers the chance to earn Fighter Cash, a coveted premium in-game forex, via digital entrée purchases. Constructing upon this success, the Chipotle Challenger Collection made Road Fighter historical past this month, standing out as one of many largest-ever crew tournaments for the franchise.

Extra nonetheless to come back 

Wanting forward, Road Fighter 6 will ship thrilling, branded experiences to gamers in-game, solidifying Chipotle’s presence within the gaming world. Gamers can count on the introduction of Chipotle Day by day Brackets, Battle Hub signage, and Chipotle-branded avatar gadgets, all including a definite taste to the gaming expertise. Chipotle’s dedication to the passionate combating sport group stays unwavering, evident via their continued funding because the presenting associate for Evo 2023.  

Evo 2023 guarantees to be a unprecedented occasion for each Chipotle and the gaming group. Because the model takes middle stage, they won’t solely host a Neighborhood Lounge but additionally facilitate mini pick-up brackets, giveaways, and far more. By establishing a deep reference to players, Chipotle has cemented itself as a significant participant within the gaming business, setting new requirements for branded partnerships and group engagement.  

As Chipotle continues to unleash unique experiences for the Preventing Recreation Neighborhood, it’s evident that they perceive the significance of connecting with their viewers and fostering memorable moments that may resonate with the digital group for years to come back. To learn extra about our work with Chipotle, click on right here!