Constructed From The Floor Up and Rebranded in 2023

It’s the top of an period, however actually not the top. RAW Vitamin, a model pushed by the larger-than-life Chris Bumstead, has been instantly-recognizable for years with their “brown paper bag” labeling scheme.

Uncooked Vitamin has rebranded in 2023 with an extremely clear new look! Will you miss the brown paper labels?

Uncooked Vitamin rebrands away from the brown paper look

The staff at RAW have determined that 2023 is the time for brand new beginnings. Beginning this 12 months, they’ve been rolling out some new, up to date labels. We’ve acquired handy it to them – they appear good. They’re far more minimalist: clear white backgrounds, darkish daring fonts accented with some colourful gradient “RAW” branding.

Whereas we’re going to overlook the traditional RAW aesthetic, we see this as a step ahead for RAW and their ascent within the complement trade. RAW has matured. They’ve gotten older and wiser. Their formulation are for the intense athlete who does what it takes to get forward.

That is RAW centered on what issues: the formulation, the flavors, and the picture. We’ve been following them for years and we see nothing however inexperienced pastures forward.

The brand new have a look at Uncooked Vitamin

For individuals who are new to Uncooked Vitamin, it’s first value listening to Episode #052 of the PricePlow Podcast with Chris Bumstead, the place the partnership was defined to the world.

The corporate was initially based by bodybuilder and world-renowned health coach Matt Jansen with highly-respected physician and entrepreneur Dr. Domenic Iavocone, each of whom co-founded Revive MD. Within the podcast episode linked above, they talk about how CBum was introduced into the fold as a companion, and it’s been up solely from there.

Key Merchandise at Uncooked

Under are just a few key Uncooked Vitamin merchandise, just a few of that are within the CBum line:

• CBum Thavage Pre-Exercise

  

  You knew it was coming… CBUM’s 4 PEAT taste of Uncooked Vitamin’s Thavage Pre-Exercise!

  A totally-dosed pre-workout complement with ~305 milligrams of caffeine and 6 grams of L-citrulline paired with 1.5 grams of Nitrosigine and way more. If that’s too hefty, it’s also possible to try the Uncooked Vitamin CBum Important Pre or the lower-stimulant Uncooked Pre.

• CBum Itholate Protein

  A pure whey protein isolate powder with a Mint Chip Ice Cream taste that’s merely out of this world.

• Uncooked EAA

  Uncooked Vitamin’s important amino acids which can be tasty and refreshing, however free from synthetic colours. Practice with them and maintain catabolism at bay!

Matt Jansen’s Authentic Commentary on the Model

As a throwback down reminiscence lane, we wish to maintain a quote Matt Jansen advised us in 2020 when founding the model:

Chris Bumstead is now a companion at Uncooked Vitamin! Study what’s coming again with PricePlow Podcast Episode #052.

“We actually needed to make a model that centered on the person uncooked elements and never reduce corners when it got here to the quantities of essentially the most useful elements from a efficiency perspective. Our slogan is From the Floor Up, which merely means taking essentially the most researched elements on the doses which can be proven to induce essentially the most quantity of constructive profit for that ingredient inside its particular person class and turning them into the most effective general merchandise.”

— Matt Jansen, Co-Founder RAW Vitamin

There’s way more merchandise to cowl, so you may join information alerts beneath or on our Raw Nutrition news web page so that you simply don’t miss new merchandise and flavors.

Observe that CBum’s Bum Power Drink operates as a separate model.

2023: A 12 months for model adjustments

With numerous rebranding happening currently (we additionally lately lined a extra minor Primeval Labs branding touch-up underway), we’re now again down to at least one main lively diet model with the brown paper labeling — Arms Race Vitamin. Be at liberty to leap into the PricePlow Discord to debate what you suppose.

Observe: This text was initially revealed on July 7, 2020, and up to date on April 7, 2023 with the up to date branding and product record.