Continental Tire shortlisted for 2023 Folks’s Telly Awards

rEvolution is thrilled to announce that our work with Continental Tire has been shortlisted for this yr’s Folks’s Telly Awards. We efficiently collaborated with USMNT + MLS goalkeeper Sean Johnson to advertise their new model positioning of #SmartChoiceInTires. Now, the general public has the chance to vote for our work. Don’t miss your likelihood to take part!

Vote for Continental here.

 With the assistance of rEvolution, Continental Tire has leveraged their platform to spice up each consciousness and gross sales among the many soccer viewers, which is a superb expression of their longstanding presence within the sport in North America and globally. rEvolution was tasked to ideate and create a broadcast spot for his or her new model path, #SmartChoiceInTires, the results of a complete effort by Continental Tire to reposition the model as the apparent possibility for a discerning buyer on the lookout for a tire product, they are often fully assured in.  

“When rEvolution is tasked with authentically integrating manufacturers into sport, we at all times begin by on the lookout for shared values – a method to translate what’s true a few model into what’s true a few sport.” – Kevin McGraw, Senior Inventive Director 

 Our goal was to design a Continental Tire marketing campaign targeted on the soccer business with the intention of creating tires vital within the soccer setting. The supporters’ views and opinions are essential for Continental Tire, and that’s the reason rEvolution’s artistic workforce crafted a marketing campaign to align with their loyalty.  

To maximise on the thrill surrounding the 2021 Main League Soccer playoffs, rEvolution’s ingenious workforce instructed a business collaboration with one of many prime goalkeepers within the league, Sean Johnson. The US Males’s Nationwide Group standout was a transparent selection as the best spokesperson due to his earlier collaboration with Continental Tire and his shared curiosity within the automotive business. His eagerness to be part of this mission is clear in his pure potential to characterize the model authentically – even using his artistic enter to raise the ultimate product.   

On this commercial, Sean Johnson discusses the significance of sustaining a gradual and calm mindset whereas recreating the lead-up to a vital save he made in the course of the 2021 MLS Cup. The state of affairs depicted within the business, which highlights Sean’s want for “Sensible Selections” whereas defending the purpose in a soccer recreation, immediately connects with Continental’s #SmartChoiceInTires marketing campaign. Getting contained in the thoughts of a goalkeeper when they’re tasked with having to make choices in real-time served as a tremendous parallel to Continental’s perception within the “Sensible Selection.” All through your entire course of, Johnson totally endorsed the message, aligning it with Continental’s model persona whereas additionally showcasing his persona.   

Guaranteeing optimistic fan sentiment was of utmost significance throughout this mission, as we aimed to attract the viewers’ consideration to the model’s standout second. By tapping into Continental’s insights and goals, this marketing campaign achieved its desired affect on a widespread viewers. The viewers of the 2022 MLS season playoffs and the MLS cup bore witness to a exceptional broadcast spot, because of the profitable collaboration of rEvolution and Continental.  

”The concept of the #SmartChoice, in addition to the truth that we had labored with Sean earlier than – and to not point out the truth that Continental Tire branding is current immediately behind the web within the second he made his iconic saves to 2021 – gave us credibility to inform that story a method that no different model might.” -Kevin McGraw, Senior Inventive Director