At RTR we consider that nice partnerships should be shaped from sponsorship deals- DHL and F1 are an ideal instance of that as they’ve collaborated to realize outstanding progress.
In 2021, DHL and F1 renewed a partnership which can see them stay the game’s Official Logistics Accomplice, a title they’ve had since 2004. With what’s now a virtually 20 yr outdated relationship, it’s clear to see that the 2 manufacturers have discovered mutual advantages, however what are they? DHL aren’t any abnormal sponsor for F1, they’re really a really useful model to be partnered with, as their experience in supply providers make them very important for the transport of F1 infrastructure across the globe. Alternatively, delivery across the F1 circus is undoubtedly a sophisticated course of for the German model… it actually requires extra planning than a easy letter. On this article all of the totally different options of this relationship shall be explored, giving an perception into one in every of F1’s most essential partnerships.
DHL’s position in logistics
Logistics is a key issue within the F1 season, however its significance could also be missed by the informal fan. It’s completely very important that gear, gas, and clearly the automobiles, are transported between occasions with effectivity, and the tight F1 calendar means this activity can solely be carried out by one of the best of one of the best. An extra complication is in fact the distances between the totally different races- for example, the 2023 season kicked off in March with races in Bahrain and Saudi Arabia, at the start needed to be shipped throughout the Indian ocean to Australia for the Australian Grand Prix on the twond of April.
As F1 has grown to develop into a world sport, the significance of DHL’s position because the logistics companion has grown too. The 2023 season has already seen races in 3 totally different continents, however DHL have overseen the graceful transportation of the infrastructure between the totally different occasions. To place the dimensions of the duty into context, total F1 freight consists of 10,000 kg of electronics and 40-50 tons of freight (e.g automobiles) per group, in addition to 150,000 kg of broadcast media gear.
F1 wouldn’t be capable to discover a extra dependable logistics companion than DHL, because the model prides itself on the short and environment friendly transport of products. Their values have allowed for an ideal relationship to be shaped, as Arjan Sissing, World Head of Model Advertising at DHL Group, stated, ‘For more than four decades, our common values connect us with each other and made it possible to win any logistics races around the world, before the first tires touch the track. We are looking forward to defend our title in each of these races between the races.’
DHL could be described because the ‘unsung heroes’ of the F1 season, as with out their work, the ever-expanding F1 calendar wouldn’t be attainable.
How are DHL concerned in a race weekend?
DHL’s position in F1 doesn’t finish at logistics, as they’re additionally concerned within the extra technical facet of races. DHL are additionally the official sponsors of the Quickest Lap Award, and the Quickest Pit Cease Award. The Quickest Lap Award is awarded to the motive force with the best accumulation of Grand Prix quickest laps all through the season. Lewis Hamilton at the moment has the file of essentially the most DHL Quickest Lap Awards with 6 trophies, while the present holder is Max Verstappen. Alternatively, The Quickest Pit Cease Award sheds mild on the work performed by the racing groups, and it’s awarded to the group who set essentially the most ‘quickest pit stops’ within the season.
These awards assist underline the particular relationship between DHL and F1 as winners pose with their trophy in entrance of the DHL emblem, which affords apparent industrial advantages to the model. It is a key function of the partnership, and it will be fairly troublesome for followers to not discover the long-lasting DHL emblem when watching races, as their branding could be seen trackside and extra prominently within the pit lane. The distinctiveness of this partnership is highlighted by the truth that as DHL proceed to facilitate the worldwide progress of F1, each manufacturers will reap the advantages as larger F1 protection means larger visibility of the DHL emblem.
In recent times, Esports has develop into a phenomenon, and it’ll undoubtedly proceed to achieve new heights within the coming years. DHL has helped be sure that F1 doesn’t miss out on this progress as they grew to become the primary official companion of the F1 Esports Series in 2018. The collection incorporates the official F1 online game, and affords a enjoyable complement to the common F1 season- during the coronavirus pandemic, current F1 drivers like Charles Leclerc and George Russell even competed in a virtual Grand Prix.
The F1 Esports Sequence has added a brand new dimension to F1, and with new groups becoming a member of every year, it is going to be thrilling to see how the collection continues to develop- yr on yr, they proceed to smash their earlier viewership data. DHL will in fact be concerned each step of the way in which, and their involvement additional emphasises the eagerness the German model has for F1.
DHL have additionally helped to raise the F1 fan expertise by delivering Fan Festivals on race weekends. These Fan Festivals have helped transform race weekends into events that cater to everyone’s needs, with music and leisure being accompanied by reside automotive runs and driver interviews. They’re a part of an initiative by F1 to interact totally different demographics and to assist propel them in new markets.
There is no such thing as a doubt that the DHL-F1 relationship will proceed to flourish and it is going to be thrilling to see what comes subsequent from the 2 manufacturers, as their aligned values have created in a mannequin partnership for these concerned with getting concerned in sports activities sponsorship.
Footage from the highest: European Air Transport Leipzig - Boeing 757-23APF , Inventive-Commons-Licence CC BY-SA 4.0. Steve_Melnyk, F1 Paddock Entry, Inventive Commons Attribution 2.0 Generic license.