Evo 2023: Chipotle Reigns because the Title Sponsor

Evo 2023: Chipotle Reigns because the Title Sponsor, Fueling the Preventing Recreation Group

The Evolution Championship Series, popularly referred to as Evo, has been an annual esports extravaganza devoted to combating video games since its starting in 2002. This prestigious occasion brings collectively gamers and followers from all corners of the globe, and this 12 months, it reached new heights with Chipotle because the title sponsor. 

The Energy of Chipotle x Evo Integration

REV/XP, the gaming subset of sports activities advertising and marketing company rEvolution, used their business experience to steer the collaboration between Chipotle and Evo. Because the presenting companion, Chipotle’s presence was felt all over the place throughout Evo 2023, leaving an enduring impression on all attendees. 

Thrilling Rewards for Evo Pool Winners

Chipotle’s dedication to the gaming group went past the Essential Stage, with the model providing a set of rewards to gamers who superior from early-stage competitors (“Swimming pools”). Gamers advancing from the primary spherical of swimming pools obtained a Chipotle entrée card, and second-round pool winners loved an unique, restricted version Chipotle x Evo backpack. These rewards helped to boost the stakes and increase pleasure round early-stage wins, showcasing Chipotle’s dedication to elevating the Evo expertise. 

Chipotle Group Lounge

At main gaming occasions like Evo, easy comforts, like locations to take a seat and cost your telephone, are at all times exhausting to search out. To satisfy the wants of gamers, Chipotle constructed a devoted Group Lounge on-site, which was outfitted with ample seating, charging stations, LED screens, customized pin giveaways, aspect tournaments, and extra.  

In an effort to rejoice and heart the group, Chipotle partnered with the proficient FGC artist, kleverART, to create a one-of-a-kind Avenue Fighter 6 x Chipotle mural. This mural was prominently featured within the lounge as a photograph opp for all attendees to take pleasure in.    

To maintain the vitality excessive, Chipotle additionally hosted hourly Avenue Fighter 6 brackets throughout the lounge, the place gamers might compete for the possibility to win a customized Chipotle x Evo backpack. These brackets offered beneficial alternatives for rivals, and allowed gamers who had already been knocked out of formal competitors to proceed to compete. 

Chipotle’s Triumph: Elevating the FGC

As the biggest combating recreation event on this planet, Evo stays a pivotal occasion for avid gamers and followers alike. With Chipotle’s assist, this 12 months’s Evo took the gaming group to new heights, and it’s protected to say that the partnership left an enduring mark on the hearts of attendees. 

The success of the activation reached its peak through the Sunday Grand Finals, with the electrical Evo crowd bursting into cheers and chants for Chipotle every time an advert appeared on display. This spectacle demonstrated the unbelievable connection that Chipotle had constructed with the group over the course of the 12 months by means of activations with COMBO BREAKER, Avenue Fighter 6, and now Evo, and the outpouring of enthusiasm, memes, and shared jubilation cemented Chipotle’s place in FGC tradition and historical past for years to come back.  

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