Followers & Manufacturers Unite: Previous Rivals New York

In an exhilarating showdown of “Old Rivals, New York,” Manchester United and Arsenal competed at MetLife Stadium in July 2023. rEvolution performed a pivotal position, creating an unforgettable expertise for followers and successfully leveraging fan ardour to drive enterprise for AEG and each golf equipment.

Growing an NYC-Impressed Look and Really feel

rEvolution collaborated with each golf equipment and AEG, crafting a NYC-inspired identification resonating with Manchester United and Arsenal followers. The method concerned creating a definite identify, look, and really feel, leaving an enduring impression on attendees.

Creating Alluring Launch Belongings

The artistic minds at rEvolution had been behind the charming match announcement property that generated a buzz from the very starting. These property included an interesting microsite and social property that acted as a digital hub for followers. These property offered followers with every thing they wanted to know concerning the match and its surrounding occasions.

Strategic Paid Media Deployment

rEvolution maximized publicity and ticket gross sales by managing paid media in two waves. The primary at ticket launch, the second six weeks earlier than the match. This method included d reaching followers in NYC, NJ, Boston, DC, Baltimore, and Philadelphia. 

Skilled PR and Communications

The rEvolution staff took cost of  public relations and communications surrounding the occasion working carefully with AEG and each golf equipment. We crafted press releases for launch, rosters, and press conferences. Moreover, we oversaw head coach and participant conferences, guaranteeing media protection in distinguished retailers. 

The Document-Breaking Outcomes

Due to the collaborative efforts of rEvolution, each golf equipment, and AEG, the match was an enormous success, with a sold-out crowd of over 82,000 passionate followers at MetLife Stadium, making historical past as the biggest soccer crowd ever to grace the stadium. 

By our built-in advertising and marketing providers, progressive artistic, and unparalleled dedication, rEvolution has showcased its potential to unite followers and drive enterprise for manufacturers. The “Previous Rivals, New York” conflict between Manchester United and Arsenal at MetLife Stadium will likely be remembered as a testomony to the ability of soccer followers’ ardour and the artwork of sports activities advertising and marketing.  

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