24 Hours Enterprise College and RTR Sports activities Advertising and marketing launch our nation’s first grasp’s diploma in Motorsport Advertising and marketing and Sponsorship. A specialization coaching undertaking for many who wish to strategy the world {of professional} motor sports activities with experience, specialization and sensible data of the sphere.
The primary Grasp’s in Advertising and marketing and Sponsorship in Motorsport in our peninsula started on December 16, 2022: a undertaking of 24ORE Enterprise College and
RTR Sports activities Advertising and marketing
, which has been entrusted with the instructing and scientific course. A five-weekend course totaling practically 60 hours of lectures, with tutorials, theoretical and sensible profiles and, most significantly, many top-notch visitors.
The purpose is to extend data and training in a world-that of sports activities marketing-which is more and more aggressive and on the heart of the general public stage, coaching the following technology of sports activities, advertising and communication professionals. The main focus is on advertising on the planet of motor sports activities, after all: from System 1 to MotoGP, from System E to the brand new WEC beginning this yr.
Varieties and visitors
There are 5 areas into which the Grasp’s in Motorsport Advertising and marketing is split, one for every weekend of lessons.
The first module is dedicated to an overview of the world of motorsport: gamers, peculiarities and relevance of the highest two- and four-wheel collection and relationship with different areas of the game. As an alternative, the second occasion focuses on the methods, instruments and idea of sports activities advertising utilized to motorsport. The third weekend of lessons will concentrate on the core enterprise of RTR sports activities, particularly sponsorship on the planet of motorsports, whereas the fourth module goals to delve into the huge world of sponsorship activation itself. Lastly, to shut the collection, an in-depth have a look at media, PR and communication methods.
There are a lot of visitors whose testimonies will present course members with a first-hand view of this world that’s so fascinating but in addition so punctuated with specificities. They vary from Livio Suppo, former Workforce Principal of Ducati, Honda and Suzuki MotoGP, to Jim Wright, industrial director of a number of System 1 and Fomula E racing groups, from Ferran Juncar, head of worldwide sponsorships of Dorna Sports activities, as much as Luca Pacitto, Fastweb’s longtime advertising director from whom so many memorable campaigns with sports activities greats have been born. Additionally, managers, company hospitality managers, workforce homeowners and extra for a really top-notch panel of visitors.