Guess We Have To Discuss About Mattress Mack

Guess We Have To Discuss About Mattress Mack | LSR Podcast 181

Houston’s favourite bedding salesman, Mattress Mack, provides one of the ridiculous takes of the authorized US sports activities betting period, so the crew lastly should communicate his title. Additionally, LSR projections for Tremendous Bowl deal with and a shift in technique for Barstool Sportsbook.

Full transcript

Matt Brown (00:06):

Whats up, and welcome to episode quantity 181 of the LSR podcast. My title is Matt Brown, joined each week by the brightest minds in the entire gaming trade. With me, I’ve Adam Candee. I’ve Dustin Gouker. You’ll be able to observe them on the Twitter machine, and you must. It’s completely free, @DustinGouker, @AdamCandee, two E’s, no Y. Should you hate your self, you’ll be able to observe me @MattBrownM2. We’ll speak about … there’s a sport. It’s a giant one which’s taking place. We’ll see what some projections is perhaps for that. And man, there was a sportsbook on the market that opened that we have been curious as as to if their technique was going to work out. Looks as if technique is perhaps shifting a little bit bit. We’ll speak about that a little bit bit, too. And let’s kick issues off right here, Dustin, although, with a man that, hear, we’ve got to say his title as a result of it’s a reputation. We strive to not say his title on the pod fairly often, however the title must be stated right here to actually drive house how ridiculous all of that is.

Mattress Mack

Dustin Gouker (01:01):

Yeah. I’m nonetheless fairly indignant about this, although this occurred hours in the past. I feel we’re all most likely indignant about this, and it’s a type of few issues that unites sports activities betting Twitter. However Mattress Mack, Jim McIngvale, of the celebrity of betting giant quantities on a lot of issues throughout the nation. He got here out, he talked each on his personal website and with the Houston Chronicle about what’s going on in Texas and legalization of sports activities betting in Texas. And he has now come out not in favor of legalizing sports activities betting. He’s made a number of feedback, however the greatest one was he says he doesn’t need to really feel the impulse to go guess if it’s authorized in Texas. That he’s OK with, “driving to Louisiana throughout the border to go guess.” I’m right here to let you know, that is all very ridiculous as a result of Mack’s complete shtick is producing free PR from playing.


He’s free-rolling his clients of his furnishings retailer. He affords promotions versus a sports activities guess, in order that he’s usually free-rolling that. He’s not likely playing any cash. If he truly has a playing drawback, by all means go get assist for that.

Matt Brown (02:15):


Dustin Gouker (02:15):

However him sitting right here telling us we shouldn’t legalize sports activities betting in Texas as a result of I don’t need the temptation of it. Absolute rubbish. If, once more, he desires to develop into a accountable playing advocate and say, “I’m achieved with playing. If it’s right here, it’s an excessive amount of for me.” That will be a advantageous message. However that’s not what he desires to do. Any individual even prompt on the Twitter machine that he would see all his PR go away as a result of as soon as he’s simply doing it in Texas and never flying off to some location to do it, possibly he’s not getting the PR. I truly assume that is perhaps why he’s not for it anymore. Anyway, all ridiculous. Yeah, I imply of all the explanations to not legalize sports activities betting as a result of Mattress Mack doesn’t need the temptation of betting in his house state, come on. Ridiculous take.

Matt Brown (03:04):

I’m glad you introduced that up as a result of, Adam, that’s what I used to be going to say, and get your opinion on it, is it doesn’t make headlines for those who’re not getting in your non-public jet and flying to go do it in entrance of this large grand trend, no matter. If actually you’re simply doing it at house in your underwear on an app, it’s not as horny, and it doesn’t get the promotion. It doesn’t get all of the issues like that. And the entire purpose he does all of this, once more, we will’t say it sufficient, is as a result of he makes cash off of it. It doesn’t matter if he wins or loses the bets as a result of he makes it off of all of the promotion and the mattresses and stuff that he sells. So, that is all only a big con. I assume I shouldn’t say con, however I need to say con actually dangerous. So, it drives me loopy, Adam.

Adam Candee (03:47):

So, you’re telling me that when Darren Rovell trails together with him on a non-public airplane, that it’s not likely a couple of man who’s betting hundreds of thousands of {dollars} and flying round on non-public jets, that it’s actually a furnishings salesman who’s discovered learn how to get everyone in aggregation world to only play alongside together with his little sport, and he’s simply scheming to make extra PR for his furnishings retailer? Cease it. All of you, cease it. Most significantly, Betting Bobby over right here. I don’t need to hear any extra about this. As a result of once we speak about Mattress Mack, Dustin lined all of the the reason why what he’s speaking about is ridiculous. Let me add one thing else right here. He has been doing his betting virtually completely with Caesars Sportsbook, proper? So, at this level we’ve got to view him as an affiliate of a specific sportsbook. I haven’t heard the title Caesars an excessive amount of in California.


We all know why. And nor have I heard the title of Caesars in Texas fairly as a lot both. Caesars will get numerous come out of this. Mattress Mack will get numerous come out of this. I feel we’ve got to take a look at them in some methods as one and the identical on the subject of their pursuits in all of it. And I can’t, for the lifetime of me, perceive why individuals proceed to cowl this as if it’s a factor. It’s not a factor. He talked about driving to Louisiana. You all, he flies non-public.

Matt Brown (05:12):


Adam Candee (05:12):

He’s not driving. Any impulse he has to go gamble, he can say, “Jeeves, get the jet, and I’ll go guess in one other state.” Effectively, simply think about, like Dustin stated, what’s going to that impulse be like when he’s mendacity on a Posturepedic in one among his shops and placing a guess down on his app?

Matt Brown (05:30):

It’s the traditional factor of like, “No, no, no. I don’t need you all to have the ability to do one thing that I’m capable of do. And I’ll make it appear to be it’s a deal the place I’m actually looking for you.” No, Mack. You’ll be able to nonetheless go guess anytime you need to since you stroll out and also you hop on a airplane, and also you’re there in half an hour and also you do it and it’s all no large deal. However the different individuals wouldn’t have that possibility, by the best way. You’d nonetheless have the ability to guess on a whim everytime you needed to, and these different individuals who would possibly need to sit down and watch an Astros sport and put $5 on it, as a result of by the best way, that’s what nearly all of individuals guess on video games is $5 and $10. Oh, boy. It’s one thing to get all riled up about, that’s for positive.

Dustin Gouker (06:15):

Yeah. Oh, one last item. He simply did a hype video, too. This was the peak of the hypocrisy. He did a hype video for him betting on the nationwide championship sport in TCU. He will get dressed up in all purple, rents a Lambo.

Matt Brown (06:27):


Dustin Gouker (06:28):

This isn’t a critical particular person who’s apprehensive about accountable playing. He’s not critical. This isn’t critical. This needs to be the tip of protecting Mattress Mack by everybody. Cease it. Simply cease it.


Sure. We don’t care anymore. There’s numerous wealthy dudes who guess some huge cash. They simply don’t get publicity for his or her enterprise from it. So let’s simply stop giving this man all this free pub that he seeks a lot. In all of this although, Adam, we did, we have been speaking about it, we did lastly get a invoice, although, in Texas.

Texas will get a invoice

Adam Candee (06:55):

Oh, we did. We obtained legalized sports activities betting dropping within the Legislature as reporter Jim McIngvale tell us all about. Ten p.c tax price within the preliminary proposal. License charges are low at $500,000. The trick to that with the low license charges is that the market entry is more likely to run by means of groups since you don’t have casinos in Texas. And so, somebody’s going to make the cash, proper? The casinos, the operators are going to should accomplice with whoever holds the licenses. And so, they’re not going to set it up the place you need to pay $25 million to the state after which should pay $25 million to your market entry accomplice, as properly. That wouldn’t make any sense for the books. The opposite piece of the equation right here is we venture that Texas can be leaving many a whole lot of hundreds of thousands of {dollars} on the desk at a ten% tax price, proper?


New York is projecting, for fiscal yr ‘24, almost $900 million in tax income. Our inside projections present that Texas would most likely be someplace within the vary of $125 to $150 million in tax income, which is a drop within the bucket in each state, and it’s barely a drop within the properly in Texas on the subject of the state funds. However you need to perceive what Texas is. It’s a very crimson state with a really anti-tax local weather, and getting a tax price greater than 10% handed goes to be very tough. It’d get adjusted upward as soon as individuals see simply how low the income projections are, however you’re not going to see 51% in Texas.

Matt Brown (08:25):

Dustin, the opposite factor that we do have coming by means of the previous Twitter machine right here is, I don’t even know learn how to clarify. I imply, we’ve talked about a few of the ridiculous stuff that a few of these manufacturers have put out. And I feel, truthfully, for the overwhelming majority, they’ve cleaned all of that up, and I don’t assume that we had something to do with any of that. Definitely, numerous them take heed to this factor the place we’re going, “Guys, what are you doing? It’s your social media account. Act prefer it’s your social media account for a model, and it’s not like your individual private one.” However apparently, I don’t know if somebody truly thought it was their very own private one or what it’s, however the tweet continues to be up and has not come down but for a betting model.

Bally Wager Tweet

Dustin Gouker (09:04):

Yeah, I imply, I assume credit score to Bally Wager as a result of they obtained us to speak about them as a result of we’re not speaking about them for something that they’re doing that’s good, proper? However as a result of they’ve gotten in New York, they’re a small a part of that. They’re only a rounding error, lower than a rounding error in sports activities betting round the US. So, after Tom Brady proclaims retirement for the second time, calls him an MF. I feel y’all know what that stands for. It is a household podcast. So, I assume we gained’t repeat that, although I feel we’ve sworn a couple of times on right here. However yeah, I imply, I do know that is sports activities betting. It’s not that valuable. However will we have to be going round with sports activities betting accounts calling Tom Brady an MF? I don’t assume we do.


Yeah, I truly appeared again by means of Bally Wager’s Twitter account and it does appear like, typically, it’s simply common previous content material. After which, typically, it seems to be similar to a few of our private accounts the place we’re simply …

Matt Brown (09:59):


Dustin Gouker (10:00):

… teeing off on no matter’s occurring. Should you’re a critical model within the US sports activities betting house, yeah, act prefer it. That’s all we’re asking of you. Additionally don’t mixture each video like each different sportsbook does on Twitter. That will be nice.

Matt Brown (10:13):

That’s the one different one. However, Adam, I don’t need to belabor this an excessive amount of. As a result of, once more, it’s like we stated, they’re mainly an afterthought on the subject of stuff nowadays. However for one, the tweet continues to be up. For 2, it’s the final tweet from the account from 5 days in the past. So, it’s like somebody working the Twitter account should have gotten in hassle, or at the least mildly reprimanded, for doing this, however then didn’t delete it, after which, mainly, they’re simply on suspension. And so, the entire account is on suspension or one thing. It’s loopy.

Adam Candee (10:42):

Effectively, bear in mind, we reported a few weeks in the past that Bally was reducing 15% of its interactive workforce. Perhaps that individual simply ended up on the chopping block instantly after that tweet. Or possibly, right here’s one other conspiracy concept. Perhaps the social media supervisor knew they have been dropping their job and determined to exit in a blaze of glory.

Tremendous Bowl Betting projections

Matt Brown (11:02):

Oh. Hey, you already know what? That’s not out of the realm of risk nowadays, truly. So I’m, truly, going to go along with that one. what? We’ll go along with that one with every little thing. However once more, guys, you’re representing a model. It’s not your individual private weblog. Simply characterize the model. Adam, it’s a large sport right here on Sunday. A sport during which we’ve got, once more, it’s like a type of issues the place when a brand new state’s launched, what we are saying each single time, will they be launched by the Tremendous Bowl? Is it going to occur by the Tremendous Bowl? It’s the factor that we at all times put as a tent pole factor of, “Oh, you’ve obtained to be going by then so to maximize your income.” Rightfully so, as a result of it’s probably the most casually guess sporting occasion on the face of the planet. So, what are we taking a look at right here from, let’s name, early projections?

Adam Candee (11:48):

So, you’re going to listen to numerous chatter as we speak, and we’re recording this on Tuesday, with the American Gaming Affiliation’s projections. And so they do these yearly. They speak about how a lot goes to be spent on the sport. However perceive that if you see a quantity $16 billion wagered from the American Gaming Affiliation, they’re nonetheless, fairly stubbornly, together with offshore and bookies in that quantity. We right here at LSR try to venture a little bit little bit of what we expect will probably be legally wagered on the Tremendous Bowl. And our projections, Eric Ramsey, former good friend of the podcast right here, who does a few of this work for us, has a narrative that’s coming at Authorized Sports activities Report the place he initiatives about $1.125 billion to be wagered on the Tremendous Bowl.


That will be the primary ever billion-dollar Tremendous Bowl within the authorized US sports activities betting trade. A few issues to remember. Not each state breaks its Tremendous Bowl deal with out individually. So we don’t essentially know that we’re going to get an correct depend of each state by way of how a lot was wagered on the Tremendous Bowl. However a few of the bigger states do. We get it from Jersey. We get it from Nevada. And we additionally know that, this yr specifically, we lastly have a workforce from a authorized sports activities betting state that’s within the Tremendous Bowl to assist enhance that deal with up with the Eagles coming from Pennsylvania.

Matt Brown (13:08):

Proper, Dustin, that was what I used to be going to deliver up, as properly, is, I imply, hear, we’ve got to imagine there’s going to be only a pure tick up right here since you get a state with a rabid, rabid fan base as it’s anyway. And even when, for by some means, you may have averted signing up at any of those sportsbooks so lengthy, even for those who have been curious about doing it, they’re going to get some new individuals enroll in Pennsylvania. It’s going to occur. There are going to be some individuals who enroll simply to guess on the workforce within the Tremendous Bowl this yr. So, you’ve obtained to imagine it’s most likely going to be a good little tick, I might assume.

Dustin Gouker (13:43):

Yeah. I imply, I feel they may not even see the numbers come out this manner. Nevertheless it’s extra buyer acquisition, I feel …

Matt Brown (13:48):


Dustin Gouker (13:48):

… if you take a look at it, proper? Individuals who wouldn’t place a guess the remainder of the yr on something would possibly join the Tremendous Bowl in Pennsylvania or Kansas, proper throughout the border from Kansas Metropolis. A lot of Chiefs followers there. So, yeah, you take a look at it that method, it’s obtained to make a distinction. Is it an enormous distinction? I’m not right here to let you know that. However it’s the first time we’ve had any connection between that. The one different time is the Eagles 2018, Jersey had authorized sports activities betting. However that’s, clearly, completely different than Pennsylvania.

Matt Brown (14:16):


Dustin Gouker (14:17):

So, it’s fascinating to have this dynamic, and now have Arizona the place the Tremendous Bowl is being performed, have authorized betting, as properly. So, it’ll be fascinating to see the place all of it bears out, the most important one. Nevada has continued to be the No. 1 state for sports activities betting for the Tremendous Bowl due to the dynamic. Folks nonetheless go to Nevada, watch it at sportsbooks. Tremendous Bowl continues to be a vacation spot for Nevada, they usually additionally get these large large bets from individuals. They get unfold out throughout the nation, however most of those large bets are nonetheless coming in Nevada due to that. Is that going to vary right here? Eric, I feel, initiatives that it’s not but, that Nevada will nonetheless be the No. 1 state by way of deal with for sports activities betting. So, we’ll see the place it goes. Positively fascinating to see what all this implies and the way it impacts {the marketplace} in the US.

PENN Leisure (Barstool) altering techniques

Matt Brown (15:04):

So, shut issues out right here with a sportsbook that we’ve got talked quite a bit about on the podcast usually, not essentially within the biggest mild, and numerous that was them bringing stuff on themselves, however we have been questioning earlier than Barstool even launched anyplace, guys. So, I feel that is truthful. We did query whether or not the technique of, “Oh, they’ll simply come as a result of they like us, and we’re cool and we’ve obtained all these boards and these completely different websites and no matter. They’ll come. Don’t fear about it.” And didn’t spend any cash on conventional advertising. Definitely, nothing like we’d see from the large boys on the market proper now. However, Dustin, it seems to be like possibly that technique, at any time when we take a look at their market share, now that they’ve been round for a short time, that technique didn’t actually find yourself paying off.

Dustin Gouker (15:51):

Yeah. So, Penn Leisure, guardian firm of the Barstool Sportsbook model, Barstool Sports activities, now it’s fourth quarter outcomes. The fascinating factor right here is, sure, this alteration in tact for Barstool Sportsbook. As a result of when it was acquired, the worth proposition was, “We don’t have to do advertising. We personal the media. We personal Barstool Sports activities. That’s our path to getting clients.” And that path to clients has not likely borne out. I feel we have been saying there’s holes from day one. We obtained touted 66 million, or no matter it was, customers of Barstool, that numerous these have been simply going to develop into Barstool Sportsbook customers. That has not been the case to any nice diploma. They’re a small a part of the US sports activities betting market because it stands right here. Definitely, under this prime tier of FanDuel, DraftKings, Caesars and MGM in no matter order they’re in each state.


Typically, they’re ticking into that. However this can be a fairly large departure as a result of this was the worth. The worth isn’t that you just needed to exit and market Barstool, that Barstool was the advertising. So, I feel it’s the truth that you need to do that, I feel it’s sensible that they’re lastly pivoting from this, that they should do advertising. They will’t simply depend on this as a result of, I feel it’s fairly clear at this level, they’re not going anyplace with out further advertising. So it’ll be fascinating to see the place this goes. However clearly Penn and Barstool have designs on extra of the market than they’ve proper now. And with out that advertising spend, there’s no clear path to get it.

Matt Brown (17:14):

And Adam, I imply, hear, I feel this actually and actually ought to possibly be the tip of this technique, actually, generally, proper? As a result of if we glance, these firms which have simply are available in and be like, “Oh, no. We’re going to get by on fame alone.” I imply, I feel possibly the one one that would get away with that may be ESPN in the event that they ever did accomplice with somebody. However look, we noticed theScore not likely work, they usually have been considering, “Ah, it doesn’t matter. We’re theScore. We’ve obtained all these individuals on the app and no matter. It doesn’t actually matter.” RIP MaximBet. We’ve the SI Sportsbook that nobody bets. It’s SI Sportsbook and no matter. So, it’s like, sure, there’s these manufacturers that it both at present, or at the least one time, have been main manufacturers and issues like that, that simply since you slap on that model to one thing doesn’t essentially imply that individuals are coming to your house.

Adam Candee (18:04):

And the most important problem we’re going to see to that’s going to occur this yr. It’s going to be Fanatics, proper? Fanatics goes to do this, they usually’re coming at it from a singular angle. As a result of once we speak about DraftKings and FanDuel, DFS firms that constructed up monumental databases of people that clearly needed to guess however simply couldn’t, after which they have been simply capable of activate these people. Versus the media mannequin of somebody, like theScore or Barstool, which, possibly not coincidentally, are each owned by Penn Leisure. Now, these firms weren’t in a position to do this. Fanatics goes to be someplace in a grey space, proper?


They’ve clients who they know have been keen to spend on sports-related gadgets. They simply don’t know if these clients are keen to guess with them. And it’ll be fascinating, I feel, to see what they’re capable of do and think about the truth that their database is so huge that they should activate a fraction of what Barstool Media must do as a way to have a worthwhile enterprise. So general, I feel it’s actually fascinating that Barstool’s going to go this manner and Penn is clearly doubling down, tripling down, they’re on the road to purchase the remainder of the corporate as they have been planning on doing, they usually’re going to go laborious after it.

Matt Brown (19:15):

Yeah, I’m with you. And I do assume it’s at the least a little bit little bit of a distinct animal, such as you talked about, as a result of I’m not saying that these different firms don’t have merch and stuff or something like that. However usually, it’s the Barstool, Sports activities Illustrated, Maxim, you’re a fan of the model, proper? And so, that’s the rationale you’re going to return and also you’re going to do that. Whereas Fanatics, it’s like, “Effectively, no, no, no. You may have spent cash with us since you are only a fan of every little thing else. You’re only a fan of sports activities generally, and so you may have spent cash. We all know you’re keen to spend cash, so right here’s simply one other method so that you can spend cash on issues that you just like or one thing.” So, I do assume it’s going to be tremendous fascinating and tremendous fascinating to see how that every one performs out, for positive.


Guys, every little thing we do, completely free. So, head over to, soak up all the nice phrases Adam and workforce are doing over there on LSR. We do admire it. And naturally, if you wish to assist us out a little bit bit, the one factor you’ve obtained to do, hit that subscribe button down under. Price, overview additionally helps us climb up the chart. So, we additionally admire that. If you wish to observe Dustin on the Twitter @DustinGouker, Adam Candee is 2 E’s, no Y, and I’m @MattBrownM2. For Adam, for Dustin, I’m Matt. Discuss to you guys subsequent week.