launches, liveries, drivers and sponsors

Weeks of launches and shows by the groups of Components 1 forward of the beginning of the subsequent season.

We’re not even midway by the calendar of launches of the brand new Components 1 automobiles that can run the 2023 season, however we’re already tremendous excited and smitten by what we’ve seen and a lot but to be revealed.

MoneyGram Haas Components 1 Group opened the season

The calendar of latest staff shows opened within the final week of January with the launch of Group Haas, which thus inaugurated the lineup of official shows, adopted once more in the identical week by Group Oracle Crimson Bull Racing.

Group Haas was definitely keen to point out off the brand new livery through which the emblem of latest title sponsor MoneyGram Worldwide Inc. dominates, coming to model and personal the gorgeous VF-23 after a couple of years marked by difficulties. Earlier Title Sponsorship of Group Haas had in reality been established with the Russian big Uralkali, had, nevertheless, been abruptly terminated after just one yr following the Russian invasion of Ukraine final February.

New look then for the one American staff on the grid. In reality, Haas F1 Group debuted within the FIA Components One World Championship in 2016, relies in america on the identical campus in Kannapolis, North Carolina, the place its Stewart-Haas Racing staff engaged in NASCAR and a a number of winner within the completely different divisions of the championship can be based mostly.

The drivers who will run the 2023 season of the FIA Components 1 World Championship are Denmark’s Kevin Magnussen (in his ninth F1 season after an unimaginable 2022) and Germany’s Nico Hülkenberg.

The brand new livery seems to be modern, extra fashionable and a bit extra aggressive than final yr, with the addition of black on the facet bellies.

MoneyGram Haas Components 1 Group: the sponsors

Along with MoneyGram the opposite companions who’ve visibility on the automobile and drivers of Group Hass are:

  • Palms Angels, modern clothes and way of life model.
  • Oakberry, an organization based in Brazil and up to now the most important açai model on the planet.
  • Alpinestar, the world’s main producer {of professional} motorsport merchandise, from protecting airbags for motorcyclists to clothes, technical footwear and helmets.
  • Hantec Markets, a web-based monetary dealer working worldwide.
  • Opensea, one of many world’s main NFT marketplaces.
  • Schuberth helmets , Taittinger champagne, and Denmark’s Tricorp Workwear, which produces sustainable workwear.


Group Oracle Crimson Bull Racing launches the brand new RB19 from New York

New automobile for world champion Max Verstappen and teammate Checo Perez, livery virtually an identical to final season’s however with a couple of extra sponsors including to Group Crimson Bull‘s exceptional checklist of companions.

Group Oracle Crimson Bull Racing: the sponsors

Certainly, the presence of Rokt, a main ecommerce expertise firm that joins the staff’s different sponsors, is sort of noticeable:

  • Oracle the extremely prestigious pc expertise company in Austin Texas, which supplies the staff its identify
  • Bybit principal staff companion
  • Castor Group attire companion
  • New Period headgear companion
  • TAG HEUER staff companion
  • BMC staff companions
  • Money App Official monetary schooling companion
  • Blenders eyewear companion
  • Laborious Rock WorldwideViewing companion
  • Rauch staff companions
  • Pirelli staff companion
  • Walmart staff companions
  • América Movil staff companions
  • Poly headset and video conferencing {hardware} companion
  • Therabody Restoration companion
  • Ocean bottle staff companion
  • Pokerstars Gaming and leisure companion
  • Armor All official auto cleansing and automobile companion
  • Gold Commonplace staff companion

Then to proceed with different prestigious manufacturers resembling Honda, Mobil 1, Esso, Zoom, Siemens, Arctic woolf, Hewlett Packard Enterprise, AT&T, DMG MORI, Hexagon, Ansys, PWR, Sabelt.

It guarantees to be an thrilling season for Christian Horner, Group Principal and CEO of the Oracle Crimson Bull Racing staff, and his whole staff.


Williams Racing unveils new livery and new Gulf Oil Worldwide sponsor

With the brand new FW45 additionally comes new sponsor Gulf and a brand new American driver, 22-year-old Logan Sargeant, who’s making his Components 1 debut this season.

New companions and new driver testifying to the need to develop and return to aggressive ranges that possession, Dorilton Capital, expects from a staff as emblazoned as Williams.

Along with Gulf Oil Worldwide we see the emblem of Stephens turning into the staff’s Official Banking Companion, that of Michelob ULTRA, an American beer model that’s a part of the Anheuser-Busch Group, and PureStream.

One element that everybody will definitely have seen is the confirmed presence of DURACELL as one of many staff’s essential sponsors, which embellished a part of the automobile within the form of a stack. An ideal instance of how Components 1 all the time manages to invent new methods to speak sponsorship in modern methods.


Elegant but racy, right here from Zurich is the brand new livery of the C43 Alfa Romeo F1 Group Stake.

The drivers discovering the brand new livery, designed by the Alfa Romeo type middle, are Valtteri Bottas and Zhou Guanyu, and the very first thing we discover is the presence of the brand new Title Sponsor Stake brand.

A deal that had lengthy been introduced and brings with it a wave of freshness and innovation as evidenced by the phrases of Bijan Tehrani, co-founder of Stake: “We couldn’t be extra excited to hitch a legendary F1 staff that shares with us the identical ambitions for development and success. Alfa Romeo F1 Group Stake will broaden our alternatives for fan engagement by model integration and activation. We’re totally dedicated to enhancing race weekends by creating distinctive experiences for all Alfa Romeo F1 Group Stake followers, rising viewers engagement within the digital enviornment.

What to say. The 2023 season is already wanting its greatest; it can definitely be stuffed with challenges on and off the monitor. The expansion in international companion presence more and more demonstrates the energy and potential of this sports activities platform as a novel and highly effective advertising and marketing software.

The season is about to start, however if you need info concerning funding alternatives in Components 1, please be happy to contact us right this moment.