Monster Vitality: A historical past in sports activities sponsorship

One of many world’s greatest model’s, Monster Vitality, make an attention-grabbing case research as they’ve used sports activities sponsorship to climb to the highest of the power drinks trade.

Monster Vitality has turn into a model synonymous with the sporting world. When tuning in to a few of your favorite sports activities, you might be by no means too distant from their iconic claw brand. The California-based model pleasure themselves on being genuine, and so they have discovered a solution to join with shoppers by sports activities sponsorship.

Monster Vitality is presently the sponsor of a number of the world’s hottest sporting occasions and athletes, however the sports activities market hasn’t all the time been the model’s foremost focus. Their ‘rock and roll’ picture has seen them focus plenty of their advertising within the music trade. They sponsor numerous up and coming music artists within the USA- from rock bands all the best way to rappers and singers. The success they’ve had on this subject prompted them to launch the Monster Energy Outbreak Tour in 2011. This annual tour showcases a number of the greatest new names in music, and it covers 5 genres- Hip Hop, EDM, Rock, Nation, and Faculty. Well-known artists who’ve carried out on these excursions embody Kendrick Lamar, Submit Malone, and 21 Savage.

On the finish of 2022, Monster Energy became partners with popular football team, Newcastle, including to a listing of different Premier League groups they sponsor. This checklist consists of West Ham and Southampton, while they’ve beforehand been the sponsor of different groups like Tottenham Hotspur and Aston Villa. Their cope with Newcastle consists of digital branding rights at their iconic stadium, St James’ Park. Having a presence on the planet’s hottest sports activities league makes plenty of sense for Monster Vitality, who ventured into the league as part of an initiative to strengthen their UK-focused advertising actions. The model’s broad sports activities sponsorship portfolio may be very spectacular, and it even extends to fight sports- in 2021 they signed a 3 year renewal for their sponsorship of the UFC.

Monster Vitality’s checklist of companions proves they’re a model that may be very a lot in contact with the sporting world, making it no shock that they recognized motorsport as a pretty market to enter. Having partnered with prime groups and athletes, they’ve now established a really sturdy presence in each MotoGP and System 1. Nonetheless, the power drink model’s ties to motorsport run even deeper than simply the highest 2 motorsports, as they sponsor an extended checklist of different sports activities together with Motocross, NASCAR, Drag Racing and so on.

Monster Vitality within the motorsport world

The Monster Vitality MotoGP sponsorship

Having seen the success that rival model, Pink Bull had in sponsoring MotoGP riders, Monster Vitality partnered with the legendary rider, Valentino Rossi, in 2009. Nicknamed ‘The Physician,’ Rossi is arguably the best rider to ever grace MotoGP, successful 7 premier class World Championships in a profession which spanned over 2 a long time. Monster Vitality struck gold sponsoring the Italian, as being aligned with such a well-liked determine has helped them to actually develop their picture in MotoGP. This partnership has seen them produce media content material like ‘Valentino Rossi: The Doctor Series,’ boosting fan engagement with the model and, in 2014, they even launched a signature drink- ‘Monster Vitality The Physician’.

Valentino Rossi spent plenty of his profession racing for the Yamaha MotoGP workforce, who’re formally often known as the Monster Vitality Yamaha MotoGP Crew. Monster Vitality turned an official sponsor of the workforce in 2013 after which turned the title sponsor in 2019. This partnership has made it so that you simply can not tune right into a MotoGP race with out laying your eyes on the model’s claw brand, as it’s on the riders’ helmets, fits, and bike livery. Just this year a renewal was signed to the deal, highlighting the institution of a powerful relationship between the 2 manufacturers. Commenting on the current renewal, Rodney Sacks, Chairman and co-CEO of Monster Vitality, mentioned ‘Monster Vitality and Yamaha have had an extended historical past of racing collectively on the very pinnacle of motorbike racing and through that point we now have solid a profitable partnership each on and off the racetrack.’

Up to now, Monster Vitality and Yamaha’s partnership has delivered the MotoGP triple crown in 2015, the workforce title in 2016, and the MotoGP World Championship in 2021. That 2021 title was gained by French rider, Fabio Quartararo, who’s one among many present riders sponsored by Monster Vitality. He’s joined by fellow workforce Yamaha rider Franco Morbidelli, Alex Rins, and the 2017 World Champion Joan Mir, amongst others.

The partnership doesn’t finish with MotoGP both, because the deal even consists of Monster Vitality being an official accomplice to Yamaha groups collaborating within the Motocross World Championship and Dakar Rally. This underlines the deep connection the model has made with motorsport.

It’s clear to see how Monster Vitality have established themselves in MotoGP, and the success of their partnership with Crew Yamaha and Valentino Rossi highlights a view we maintain at RTR- it’s vital to create partnerships out of your sponsorship offers.

The Monster Vitality System 1 sponsorship

The model’s presence in motorsport extends to F1, as, identical to they did in MotoGP, Monster Vitality partnered with one of many greatest groups within the sport- the Mercedes AMG Petronas Crew. The sponsorship began in 2010, and the actual fact their deal remains to be going sturdy now could be testomony to the connection that has been made between the 2 manufacturers. It additionally opened the door to securing Lewis Hamilton as one among their athletes.

Lewis Hamilton is an F1 legend, having gained 7 World Championships and having damaged numerous data. Securing probably the most widespread athletes has apparent advantages, and the deal he signed with Monster again in 2017 has seen them workforce as much as carry out numerous ‘LH44’ signature drinks. The similarity of this advertising to Valentino Rossi’s makes it clear that the California-brand have made a aware effort to align themselves with one of the best of one of the best. Not a foul technique…

With the affect of motorsports now rising quickly, as seen by F1 storming into the US market, it’s secure to say that Monster Vitality’s choice to enterprise into our world over a decade in the past has paid off.

Image: Lewis Hamilton, Jake Archibald, Creative Commons Attribution 2.0