Coming off of a scorching 2022 with their enfinity-fueled iQ Collection launch and signing of Blessing Awodibu, MuscleTech has been maintaining the hits coming with one other main signing of 2022 Olympia Bikini champion Maureen Blanquisco.
On the finish of our article saying Blanquisco’s sponsorship, we talked about that she could be at ASF 2023, however there could be one thing else happening with the model:
MuscleTech companions with Black Field VR on the ASF 2023
From March 2 by way of March fifth in Columbus, Ohio, MuscleTech — a key sponsor and exhibitor — can be on the Arnold Sports activities Pageant at Sales space #645. On high of showcasing Burn iQ, EuphoriQ, and their vibrant new athletes, MuscleTech can also be that includes one of many health business’s most fun improvements — Black Field VR!
Black Field VR is a health expertise that enables followers to compete with one another on this planet’s first fitness-based digital actuality recreation — an lively in-game exercise.
Black Field VR’s co-founder and CEO is none aside from Ryan DeLuca, the legendary founding father of Bodybuilding.com. Black Field VR may be discovered at BlackBox-VR.com, that includes a mantra Change the Sport, Change Your Life.
Ryan DeLuca: Trade visionary strikes once more?
It’s been fairly a while since PricePlow checked in with DeLuca, who resigned from Bodybuilding.com in autumn 2015 after 17 epic years on the helm (see Ryan Deluca Resigns from Bodybuilding.com). A real entrepreneurial pioneer at coronary heart, it was solely a matter of time earlier than DeLuca determined that flying airplanes and elevating a household wasn’t sufficient to fulfill the itch to make one other international impression.
As somebody who preceded — and outsurvived and outmaneuvered — all the dotcom wave, to name DeLuca a visionary is an understatement. So is he as soon as once more a clairvoyant in the case of health and VR?
In a press launch issued by MuscleTech, DeLuca issued the next assertion:[1,2]
“We’re thrilled to hitch forces with MuscleTech® on the 2023 ASF to showcase the way forward for health.
The mixing of our digital actuality expertise and cutting-edge train gear with MuscleTech experience in sports activities diet and efficiency will present customers with a very progressive and transformative expertise.”[1,2]
— Ryan DeLuca, Black Field VR Co-Founder and CEO
What’s Black Field VR?
Black Field VR is an interactive health expertise that mixes gaming and train in an effort to construct muscle and shed fats. There’s a exercise battle that guides you thru an intense combat-style exercise geared in direction of your objectives. Stage up your health, degree up within the recreation!
So MuscleTech followers is not going to solely be capable to say hello to Blessing and Blanquisco, they’ll take a look at out MuscleTech’s augmented actuality platform then strive some EuphoriQ or Burn iQ and get in on the Black Field VR revolution as nicely!
Scott Welch, MuscleTech’s Affiliate Director, said the next in a joint press launch:[1,2]
“The MuscleTech® relationship with Black Field VR® co-founder Ryan DeLuca goes again 20 years when he was working Bodybuilding.com, and his status as a health business disruptor and visionary is unmatched. For our return to the Arnold Sports activities Pageant, we’re trying to ship an thrilling expertise for our bodybuilding and health followers on the present.
“Black Field VR® showcases a dedication to innovation within the health area that
aligns with our personal dedication to innovation in health, making this an awesome collaboration. They’re able to ship a brand new exercise expertise in an area that’s been just about unchanged for many years and has the ability to vary individuals’s lives whereas redefining our definition of what going to the health club appears to be like like.”
— Scott Welch, MuscleTech
How will it go? Join our MuscleTech news alerts on PricePlow utilizing the widget beneath. We’ll you’ll want to give it a shot and see for ourselves.
And perhaps, if we’re fortunate, we will get DeLuca on the PricePlow Podcast to speak about his new innovation. However till then, if you wish to be taught extra concerning the enfinity paraxanthine ingredient (a caffeine substitute) in MuscleTech’s iQ Collection dietary supplements, take heed to Episode #072 with MuscleTech’s Raza Bashir.
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