rEvolution Names Justine Fedak as Chief Consumer Officer

Former CMO Fedak joins world sports activities advertising company to guide its built-in consumer providers staff

CHICAGO (APRIL 17, 2023) rEvolution, the worldwide built-in sports activities advertising company, is happy to announce the hiring of Justine Fedak as its Chief Consumer Officer. An skilled chief in sports activities, wellness, and model advertising, together with in her earlier function as Chief Advertising Officer (CMO) of BMO Harris and World Head of Advertising for BMO Monetary Group for greater than 20 years, Fedak will lead rEvolution’s world consumer providers staff in a crucial function that drives the event of how the company delivers built-in advertising options for consumer companions.

“For greater than 20 years, rEvolution has been laser-focused as an company that connects manufacturers with followers,” mentioned John Rowady, CEO & Founder, rEvolution. “Having served as a CMO, Justine is uniquely positioned to assist drive built-in advertising options for our brand-side purchasers. Her ardour, management and expertise with integrating groups throughout totally different service areas shall be instrumental in how we proceed to convey ahead modern options for our consumer companions for at this time and nicely into the longer term.”

Fedak is a acknowledged advertising government, skilled speaker and self-described “Company Hippie” who makes use of her private {and professional} journey as inspiration to inspire people and groups. With a profitable profession in sports activities, wellness, and model advertising, together with main world advertising and consumer technique for BMO for greater than 20 years as a part of model, social, sponsorships and M&A integration, Fedak brings a wealth of expertise to her function in constructing and main cross-functional advertising groups. As head of all consumer providers for rEvolution, her focus shall be on creating and executing strategic campaigns on behalf of all rEvolution’s consumer companions that deepen the connection of how manufacturers join with followers.

“Throughout borders and disciplines, rEvolution is an company I’ve at all times admired. I’m amazed at how they’ve grown within the world market, whereas additionally staying unbiased and delivering on the highest degree for his or her superb roster of purchasers, who I actually stay up for working with,” mentioned Fedak. “I’m so excited to hitch this extremely gifted staff of advertising leaders with unparalleled experience. My aim is to encourage our staff members to see how distinctive our providing is, and the way rEvolution builds enviable careers in a market that’s always requiring us to passionately innovate with and for our purchasers.”

Fedak will report back to CEO and Founder John Rowady out of the company’s world HQ in Chicago. Fedak, a dedicated fundraiser and lively member of the Chicagoland neighborhood, additionally holds many positions and has acquired distinctions and honors from a myriad of organizations. Highlights embrace:

  • Chair of the Board of Administrators, The Magnificent Mile Affiliation
  • Founding Board Member, Chicago Police Basis
  • Particular Providers Space (SSA) Commissioner for SSA #16, Metropolis of Chicago (Greektown)
  • Previous Chair of Chicago-Toronto Sisters Cities, World Enterprise Chicago
  • CS journal “Chicago Favourite Inspiring Ladies of the Decade”
  • 2022 MS Dinner of Champion’s Honoree
  • 2021 Eversight “Girl of Imaginative and prescient”
  • 2017 Cohn Weil Memorial MS Honoree
  • 2016 Chicago Sky “Redefine Doable” Ladies’s Management Award recipient
  • 2015 Dalhousie College Lifetime Achievement Award Winner
  • 2015 Chicago Enterprise Journal Girl of affect
  • 2013 Nationwide A number of Sclerosis “Girl on the Transfer”
  • Out on Bay Avenue inaugural LGBTQIA Ally of the yr


About rEvolution:
rEvolution is an unbiased, world, and totally built-in sports activities advertising company comprised of business specialists in consulting and enterprise technique alongside advertising and inventive specialists who produce award-winning sponsorship and advertising campaigns for manufacturers and rights holders all through the worldwide sports activities business.

Based in 2001 with a give attention to representing manufacturers in sport, rEvolution’s world headquarters is in Chicago, with satellite tv for pc places of work in Indianapolis and Detroit and worldwide headquarters in London. rEvolution’s distinctive intersection of technique, inventive and analytics helps manufacturers drive enterprise by way of sports activities, offering purchasers with a set of built-in providers, together with sponsorship consulting, media planning and shopping for, inventive, manufacturing and design, experiential advertising, hospitality, public relations, advertising communications, social media, analysis and analytics.

Partial listing of consumer companions consists of American Household Insurance coverage, Continental Tire, Capgemini, Chipotle, AWS, Lamborghini, McLaren Racing and Shell. rEvolution has garnered quite a few business accolades, together with constant presence on the Chief Marketer 200 and the Occasion Marketer Prime 100 IT Listing. Moreover, rEvolution’s world headquarters has been listed on Crain’s Chicago Enterprise “Coolest Places of work in Chicago.” Study extra at