rEvolution is honored to announce that three of our campaigns from 2022 gained 4 Telly Awards!
The Telly Awards
The Telly Awards yearly highlights excellent Slot achievements in tv and video manufacturing throughout varied platforms. With participation from all fifty states and 5 continents, the awards entice greater than 12,000 entries annually. Winners of the Telly Awards are esteemed professionals from promoting companies, tv stations, manufacturing corporations, and publishers worldwide. These awards acknowledge distinctive work accomplished on behalf of purchasers, particular manufacturers, or corporations, in addition to self-directed artistic endeavors. In 2022, rEvolution submitted entries for 4 classes, highlighting their top-performing campaigns, and so they emerged victorious in all 4! Learn under on our award-winning campaigns:
Chipotle Garlic Guajillo Steak Advert – Regional TV Bronze Winner
rEvolution has constantly aimed to advance Chipotle’s standing throughout the gaming group and set up the model as one that actually “will get it.” By means of each partnership, product introduction, and social media replace, rEvolution’s major goal is to generate buzz and additional ingrain the model in gaming dialog and tradition.
When Chipotle launched their new protein, “Garlic Guajillo Steak,” in September 2022, rEvolution recognized TimTheTatman, a preferred gaming creator and web character, as a great accomplice for Chipotle. Tim has been a longstanding accomplice of the model, and Chipotle sought to raise the connection with him and his group by involving Tim’s shut pal, Cloakzy – one other high creator and Chipotle tremendous fan – within the marketing campaign. This was a seamless selection as Tim and Cloakzy share a group and already collaborate on quite a few content material initiatives collectively!
The script for the Garlic Guajillo Steak advert was an ideal match for Tim and Cloakzy, organically portraying how they naturally have interaction with each other, and incorporating their distinct personalities, humorous banter, and real relationship. All through the advert, they effortlessly complemented one another, staying true to themselves and the personalities their communities know and love. The end result of the marketing campaign surpassed expectations, going past a mere commercial. It grew to become a celebrated second throughout the gaming group, deepening Chipotle’s integration into gaming tradition and driving dialog round Garlic Guajillo Steak amongst top-tier gaming expertise and their audiences.
Continental Tire Industrial – Individuals’s Telly & Regional TV Bronze Winner
With the assistance of rEvolution, Continental Tire has leveraged their platform to spice up each consciousness and gross sales among the many soccer viewers, which is a good expression of their longstanding presence within the sport. Our goal was to design a Continental Tire marketing campaign targeted on their new model path, #SmartChoiceInTires, to reposition the model as the apparent possibility for a discerning buyer in search of a tire product, one they are often utterly assured in.
To maximise on the excitement surrounding the 2021 MLS playoffs, rEvolution and Continental partnered with one of many high goalkeepers within the league, Sean Johnson. On this commercial, Sean Johnson discusses the significance of sustaining a gradual mindset whereas recreating the lead-up to a crucial save he made in the course of the 2021 MLS Cup. The state of affairs depicted within the industrial, which highlights Sean’s want for “Good Selections” whereas defending the objective in a soccer recreation, instantly connects with Continental’s #SmartChoiceInTires marketing campaign.
Making certain constructive fan sentiment was of utmost significance throughout this venture, as we aimed to attract the viewers’ consideration to the model’s standout second. By tapping into Continental’s insights and aims, this marketing campaign achieved its desired affect on a widespread viewers. The viewers of the 2022 MLS season playoffs and the MLS cup bore witness to a exceptional, award winning, broadcast spot, due to the profitable collaboration of rEvolution and Continental.
rEvolution takes immense satisfaction within the recognition acquired for his or her marketing campaign with Continental Tire and Sean Johnson. Not solely did it win a Telly Award, nevertheless it additionally secured a Individuals’s Telly award. The Individuals’s Telly award permits on-line viewers to look at and fee the short-listed entries utilizing our 5-star ranking system. In case your work achieves the very best common ranking, victory is yours! Try our Individuals’s Telly Win right here.
Common Tires Delivers – Regional TV Silver Winner
In 2022 we partnered with Common Tire to introduce the “Common Tires Delivers” marketing campaign. Our objective was simple – to flawlessly showcase our esteemed Common Tire Ambassadors whereas strategically charming our viewers. The essence of this marketing campaign lies in a easy but highly effective message – Common Tire can get you the place you need to go. To make sure authenticity, we meticulously crafted every ambassador’s industrial, permitting their real selves to shine by way of. Our purpose was to not solely convey the marketing campaign’s essence but in addition create a fascinating narrative that unveils the private aspect of our ambassadors. Embracing humor as a pivotal factor, we’ve taken this chance to depict Common Tire as an inclusive model, devoted to fulfilling the aspirations of each particular person.
To disclose the real personalities of Hallie Deegan, Skeet Reese, and all our anglers, we aimed to include glimpses of their lives past their professions. One instance was capturing Hallie in a tranquil setting, tending to her greenhouse, which offered a pleasant viewing expertise for the viewers and distinction from the racetrack. When creating the script, setting, tempo, and first message for the commercial, rEvolution ensured fixed communication with the athletes, incorporating their concepts to make the script really feel genuine to them. Our ambassadors share a deep ardour for the Common Tire model and emphasised the significance of making a honest and fulfilling advert.
These campaigns have achieved super success and garnered widespread acclaim. Particularly, the “Making a Splash” and “Kale Salad Day” Spots have acquired overwhelmingly constructive suggestions from Main League Fishing (MLF) followers. Our featured anglers have constantly expressed that these spots are their favourite GT commercials up to now, and our staff has additionally acquired related suggestions throughout our presence at MLF occasions. Each MLF spots are prominently featured in all broadcasts and included in livestreams, guaranteeing substantial viewership and engagement. Moreover, the spot that includes Hallie Deegan airs throughout ARCA broadcasts and built-in into stay rotations on the monitor, maximizing its visibility and affect.