And after the displays of the McLaren Racing groups with the brand new MCL60, Aston Martin Aramco Cognizant with the AMR23 and Scuderia AlphaTauri with the AT04, come Ferrari, Mercedes and Alpine.
Scuderia Ferrari unveils the blazing SF-23, Mercedes the brand new W14 and Alpine the A523
On Valentine’s Day, the Maranello workforce with Charles Leclerc and Carlos Sainz has introduced the brand new Ferrari SF-23 to their sweethearts, the well-known “tifosi” who’ve had Ferrari of their hearts and souls for so long as they will keep in mind. Stay from Fiorano, the drivers additionally give the grandstand of Ferraristi 5 laps on the observe of the brand new, roaring single-seater.
Beautiful as ever, with barely darker crimson, the Ferrari SF-23 appears its finest. We on this article take a look at it and touch upon it from the viewpoint of the sponsors and companions, and we are able to say that the scenario is kind of just like final season.
Excessive visibility for Shell, Santander, aws, Ray-Ban, Richard Mille, Ceva Logistics, Genesys, Bitdefender, Estrella Galicia, HCLSoftware, Palantir.
The primary change we discover is the presence of Bang & Olufsen as a brand new official associate, with their emblem on the within of the SF-23’s wing. The Danish model, a logo of excellence in audio expertise is teaming up with the System 1 workforce to supply next-generation experiences to followers of the highest automotive class by activations each on and off the observe.
One other new associate is Ecopol, an modern firm that has launched water-soluble and biodegradable movies to the market, that are used extra within the family cleansing merchandise trade, providing the buyer a protected and environmentally pleasant product.
Ecopol’s emblem can be on the automotive, on the entrance suspension triangle.
Gone are a few of final yr’s sponsors such because the blockchain Velas, which had an amazing show on the automotive’s nostril and wing final season, and Snapdragon a set of system-on-a-chip manufactured by Qualcomm that we discover on the Mercedes as an alternative.
Nice stress for brand spanking new Staff Principal Frédéric Vasseur who says ” Our aim is to win the championship, but it surely won’t be a simple activity as a result of our opponents may have precisely the identical aim. We now have to carry the suitable mindset with us and at all times work to be higher tomorrow than we’re at the moment.”
So listed below are two of the contestants…
Lewis Hamilton and George Russel unveil the brand new Mercedes-AMGW14 from Silverstone
From Silverstone within the early morning, the Mercedes-AMG PETRONAS F1 Staff presents the W14 with the 7-time world champion Lewis Hamilton who will run his eleventh season with the workforce, the younger George Russel who simply turns 25 at the moment, and Mick Schumacher who would be the third driver for the season. The trio clearly accompanied by Staff Principal Toto Wolf.
Again in black for the Mercedes W14: the black livery is again, however in a matte carbon model, positively changing the aluminum, giving the automotive extra lightness in addition to a glossy however aggressive look. The black model emerged 2 years in the past from a request by Lewis Hamilton as a message in opposition to racism; in actual fact, the “Black Arrow” debuted in Austria in 2020, on the top of the racial controversy attributable to the killing of George Floyd in America.
Mercedes determined this yr to completely abandon the “silver Arrow” and run within the new black livery.
Nice visibility for sponsors whose logos on the black background achieve much more power. No huge information there; nice model consciousness for Title Sponsor Petronas, in addition to for TeamViewer on the entrance wing but additionally on either side of the engine cowl, Ineos, IWC, AMD, Crowdstrike, Solera, and Snapdragon switching from Ferrari to Mercedes and positioned on the edges of the rear wing; Mercedes confirms that the applied sciences Qualcomm Snapdragon can be invaluable in creating distinctive experiences for followers, each in individual and digitally, additional proof that System 1 companions are more and more attempting to leverage sponsorship to have interaction and have interaction followers.
Additionally seen on George Russell’s helmet and on the automotive is a brand new associate is G42, a number one synthetic intelligence and cloud computing firm primarily based within the United Arab Emirates. G42, says Toto Wolf, will be part of forces with the Mercedes workforce to discover methods to implement cutting-edge synthetic intelligence software program and options into workforce operations to supply insights and enhancements.
And at last comes Alpine with the A523
Introduced in London by Luca de Meo, CEO of Renault Group along with Laurent Rossi, CEO of Alpine the brand new Alpine A523.
Additionally coming to Alpine is a brand new driver, Pierre Gasly, who takes Fernando Alonso’s place alongside Frenchman Esteban Ocon, with whom, furthermore, they’re shut mates. Third driver was Australian Jack Dooan, son of Mick Dooan.
Otmar Szafnauer presents two liveries, a black and blue one, which would be the one he’ll run in many of the races, and a pink one, “La Vie En rose” personalized for sponsor BWT.
And talking of sponsors, there is no such thing as a huge information; confirmed BWT as Title Sponsor, Castrol, Bp Final, Mobilize and Mapfre as Premium Companions, Microsoft, Binance, Kappa, Dupont, Bell&Ross, plug, Mandiant and plenty of others.
The workforce’s aim is to consolidate final yr’s outcomes and shut the hole with the highest 3 groups RedBull, Ferrari and Mercedes.
The launches of the ten System 1 2023 groups are accomplished, now all we’ve to do is look ahead to the debut on the observe, and there are solely 3 weeks left.
A quick reminder of the 2023 System 1 calendar: it begins on March 3 from Bahrain, the primary European race can be Imola on Could 21, the final race earlier than the summer time break can be Spa in Belgium on July 30 after which resume on August 27 in Holland. Final race of the season on November 26 in Abu Dhabi.
Within the meantime, if you wish to knowfind out how to put money into System 1, please be happy to contact us.