Sponsorship Friendliness Examine
rEvolution focuses on connecting manufacturers with followers by tapping into their shared ardour for sports activities. Sports activities sponsorship, valued at a staggering $70 billion worldwide, performs a pivotal position in numerous manufacturers’ advertising and marketing methods. Understanding followers’ attitudes and behaviors in the direction of the preferred sports activities and leagues is essential.
In Q2 of 2023, we performed the second iteration of our proprietary “Sponsorship Friendliness Survey,” participating greater than 1,000 contributors and gathering a wealth of information factors. Inside this knowledge, we have now distilled essentially the most compelling and enlightening insights. You’ll find a spotlight model of the report by way of the hyperlink under.
The findings from this examine had been lately printed in the Sports Business Journal (SBJ). In collaboration with SBJ, we provide a complete view of every sport’s place by way of sponsor friendliness and recognition that quantifies the effectiveness of a sponsorship.
By combining sponsor friendliness with the attain and recognition of every sport inside our examine, we derived rEvolution’s Sponsor Rating—a real game-changer within the subject.
Our analysis has uncovered quite a few surprises and insights, and we’re excited to share the findings. Highlights of the report embrace the rating of the highest sports activities in relation to their sponsor friendliness and attain, the quickly rising influence of girls’s sports activities, the continual battle inside the motorsport rankings, and extra.
To entry this industry-leading and complete sports activities sponsorship examine, merely register on the hyperlink under.