With the World Warfare on Terror drawing to a detailed, America’s Particular Operations veterans are returning stateside and beginning life-style manufacturers in quite a few industries. With that has come a tidal wave of social media content material about ways, bodily coaching, and mindset, as these veterans attain out to share what they’ve realized with their civilian countrymen.
Retired US Military Ranger Trung Nguyen based We Go Dwelling Dietary supplements, and joins the PricePlow Podcast for Episode #107 to debate maintaining it aggressive and genuine in order that his demographic — navy, legislation enforcement, and first responders — have what it takes to make it residence secure each night time.
Enter retired US Military Ranger Trung Nguyen of We Go Home. He and his model are a enormous a part of this pattern, and have earned their place on the heart of the tactically-focused dietary complement market. We Go Dwelling’s core ethos is easy, however profound – Trung desires to promote merchandise that may assist tactical operators, whether or not navy or legislation enforcement, carry out at their bodily and psychological peak. Peak efficiency as a staff means everyone has the most effective likelihood of coming residence secure.
Moreover promoting superior dietary supplements, We Go Dwelling presents attire and strives to uphold a excessive customary of bodily and psychological excellence for all, not simply navy, LE, or first responders.
We sat down with Trung to speak about his story, the teachings he realized within the navy, and the significance of hybrid athleticism amongst different issues. However we additionally dove fairly deep into his stack of dietary supplements, together with his new No Sacrifice No Victory 2.0 pre-workout complement.
Notice: On this podcast, we don’t get extremely in-depth with Trung’s navy and legislation enforcement life. For extra background on that, it’s also possible to take heed to him on Episode 107 of the Zero Limits Podcast.
0:00 – Trung Nguyen Introduction
Trung discusses his background as an immigrant to america from Vietnam, the financial hardship his household skilled as new arrivals, and his path into the U.S. Military. Trung joined the navy in opposition to the needs of his household.
03:00 – The Tactical Significance of Health
Trung factors out that symbols of authority, like badges and uniforms, will not be essentially sufficient to ensure survival – in any contested surroundings, health is of supreme tactical significance for anybody who intends to outlive. In Afghanistan, even the fittest of the match obtained killed in motion, which demonstrates that legislation enforcement officers, who danger armed confrontation every day, can’t afford to be off form. Nonetheless, many are, and Trung based We Go Dwelling to deal with this drawback.
06:30 – What Makes We Go Dwelling Totally different?
Trung explains that the ethos of We Go Dwelling is targeted on service to others – the concept you should carry out at your individual bodily peak as a way to maximize your companions’ and squadmates’ possibilities of survival. Failure to carry out can endanger not simply your individual life, however theirs as effectively. An enormous a part of this ethos is giving again – i.e. We Go Dwelling lately hosted a free lively shooter course for legislation enforcement.
09:45 – Substance Over Model
In an age the place a number of veteran-owned and veteran-focused manufacturers are obsessive about cultivating a badass picture, shoppers are seeing by means of low-cost advertising tips, and authenticity is extra vital than ever. We Go Dwelling strives to be higher than the remainder and stroll the stroll with frequent coaching and high quality merchandise.
12:30 – The place Does The “We Go Dwelling” Identify Come From?
Trung remembers how in his navy briefings, “it doesn’t matter what, we go residence” was the #1 directive. For Trung, that is about loyalty and service to others – the phrase isn’t I’m going residence or you go residence, it’s we go residence. We Go Dwelling merchandise aren’t simply for tactical operators as a result of this loyalty-focused perspective pays dividends in many areas of life, together with enterprise and household affairs, and never simply within the navy or legislation enforcement businesses.
14:30 – The Significance of Fact for Authenticity
Upholding loyalty to your comrades means disregarding minutiae like politics, and most significantly, telling the reality to be able to get the job completed collectively. Trung talks about how in a world the place seemingly everyone seems to be mendacity for private achieve, telling the reality is a strong highway to constructing authenticity as a model and as a person. It’s additionally vital to know your limitations – Trung cites the instance of him asking Ben for complement formulation recommendation, as a result of he wants We Go Dwelling to promote merchandise he can stand behind.
18:15 – By no means Penny Pinch On Efficiency
Ben and Trung speak concerning the philosophy behind We Go Dwelling’s product formulation. Trung factors out that in the case of efficiency, you may’t minimize corners and you’ll’t pinch pennies. When bodily efficiency is a matter of life or loss of life, you should provide your physique with the absolute best gasoline, and that’s why We Go Dwelling pulled out all of the stops on No Sacrifice, No Victory 2.0.
21:45 – No Sacrifice No Victory 2.0 Components
Mike talks about how insanely stacked the No Sacrifice No Victory 2.0 system actually is. The complement details label is enormous, and each ingredient is clinically dosed. It’s, as Mike says, an completely pumped up complement.
23:00 – Is NSNV’s Enormous Pump a Downside For Cardio Exercise?
As Mike factors out, enormous pumps from giant doses of components like citrulline can generally make endurance-type train uncomfortable. Does No Sacrifice No Victory 2.0 have this drawback? Trung thinks not – he lately took it earlier than doing a Murph and had no points by any means.
23:30 – Ingredient Dosing
The We Go Dwelling No Sacrifice No Victory 2.0 Components — Take away the caffeine and theobromine when you’ve got the stim-free model!
Mike is impressed by We Go Dwelling’s place on the bleeding fringe of trade traits. For instance, We Go Dwelling is without doubt one of the solely corporations to be pushing the 3 gram dose of tyrosine that PricePlow has lengthy wished to change into the brand new customary. He says it’s spectacular how We Go Dwelling has engaged with complement science in a substantive approach, relatively than counting on military-themed advertising as a gimmick.
24:45 – We Go Dwelling’s Formulation Assist from PricePlow
Trung talks about how Ben performed an enormous function in serving to calibrate a number of the ingredient dosing, e.g. tyrosine.
25:15 – Citrulline Malate And Fact In Promoting
Trung and Mike talk about the problems with citrulline malate labeling – Mike factors out that almost all “citrulline malate” is simply free citrulline mixed with free malate, relatively than a molecule of citrulline sure to malate.
27:00 – By no means Cease Working!
Not one to relaxation on his laurels, Trung talks about how We Go House is already engaged on the three.0 model of No Sacrifice No Victory. A part of the rationale for that is staying positioned to answer rising analysis and traits. This adaptability is one enormous benefit of being a comparatively small firm.
28:15 – Stim vs. Non-Stim
Trung factors out that in case your stimmed product is nice, then eradicating the stimulant components is all you must must do as a way to get an incredible non-stim model of the identical product, versus arising with a very completely different “non-stim” system.
29:30 – Flavors! Spicy Mangonada
Ben talks about how a lot he loved the spicy mangonada taste – Trung explains the way it was impressed by the mangonada dessert. Ben remembers the pretty exhaustive course of Trung went by means of to decide on the flavors for No Sacrifice No Victory 2.0.
31:00 – What’s Subsequent For We Go Dwelling?
Ben invitations Trung to debate any upcoming We Go Dwelling tasks that he’s enthusiastic about. Trung talks about how maximizing worth for the patron was what guided his formulation of Hydrate 2.0 and Tropical Storm 2.0. Massive doses of key components are vital for that, as is minimizing the variety of separate merchandise the patron wants to purchase.
32:45 – Tropical Storm 2.0, the We Go Dwelling Greens And Reds
Trung talks about how the greens and reds idea behind Tropical Storm 2.0 was born of his frustration with having to purchase a separate greens complement and a reds complement, relatively than one complement with each.
33:30 – Exceptions To The Rule
Nevertheless, We Go Dwelling has taken the different facet of the separate product subject – for instance, they took creatine out of their pre-workout as a result of creatine is one thing you’re taking each single day, whereas a pre-workout isn’t essentially.
36:00 – We Go Dwelling’s Message
Ben, Mike and Trung speak about a possible misunderstanding between We Go Dwelling and Creapure, which was fortunately resolved. Trung factors out that We Go Dwelling’s message is not pro-violence, which is the misperception he needed to clear up with Creapure.
37:00 – Evolution of We Go Dwelling
Though We Go Dwelling began as an attire model, Trung’s love of dietary supplements and involvement as an envoy for complement corporations finally pushed him to launch a pre-workout below the We Go Dwelling model.
38:30 – We Go Dwelling’s Politics, or Lack Thereof
Trung discusses We Go Dwelling’s relationship with legislation enforcement – he acknowledges that not all cops are good guys. We Go Dwelling isn’t actually about taking a facet on hot-button points, however relatively continuously making its merchandise higher, and pushing people to be higher variations of themselves.
42:00 – The Worth And Problem of Entrepreneurship
Mike factors out that entrepreneurship is an effective way to assist the individuals round you, as a result of it may well provide the sources that you must have affect over your surroundings. Mike factors out that Trung comes from a familial background of entrepreneurship, and Trung says that entrepreneurship is the toughest factor he’s completed in his life – tougher than all his navy and LE expertise – due to the way it forces to be self-directed and self-motivated.
45:30 – How And Why To Turn out to be An Entrepreneur
Mike talks concerning the mentality of entrepreneurship, and the transition from employment to self-employment. Though troublesome at first, finally, the inertia you generate in constructing your individual enterprise turns into so highly effective that it’s mainly inconceivable so that you can cease doing it.
47:15 – Trung’s Take On The Grind
That is the way in which.
Trung finds his motivation in refusal to be statistic – refusal to see We Go Dwelling change into one of many many companies that fizzles out and passes away. “Don’t focus on the shoreline – focus on the horizon.”
49:30 – We Go Dwelling’s Goal Markets
Mike asks Trung how We Go House is getting the phrase out. Trung talks about how his standing as a veteran makes on-base occasions a no brainer for We Go Dwelling’s advertising initiative.
50:45 – Being A Hybrid Athlete
Ben talks about how his engagement with We Go Dwelling’s content material performed a task in his transition from powerlifter to hybrid athlete.
51:15 – We Go Dwelling’s Firm Tradition
Trung talks about how vital it’s for We Go Dwelling’s model to have actual athletes, relatively than fairly faces, working on the firm and representing its merchandise. The corporate continues to be in its infancy, and Trung prioritizes hires with an formidable, trip or die perspective.
52:20 – Strolling The Stroll
Ben talks about how We Go Dwelling’s dedication to strolling the stroll units it aside from different, comparable manufacturers, and helps make it extra relatable to civilian shoppers. The significance of discovering your tribe.
53:40 – Guerilla Power (Creatine Formulation)
Mike and Ben share their ideas on the formulation behind We Go Home’s Guerilla Strength creatine complex. Guerilla Power checks numerous bins that PricePlow has been speaking about lately, like taurine and Peak ATP. Trung talks about his want to supply a value-added creatine complement, as an alternative of simply straight creatine. Mike factors out that this is without doubt one of the solely methods to distinguish your self from the competitors in a market the place everyone is promoting a pure creatine complement.
59:00 – In It To Win It?
Trung talks about how, though he’d love for We Go Dwelling to win some model of the yr awards, his focus on the finish of the day is simply creating the very best high quality dietary supplements he presumably can, and providing them at an reasonably priced worth.
1:00:15 – We Go Dwelling’s Focus
Trung isn’t inquisitive about making a distinct pre-workout for each kind of client – as an alternative he created the pre-workout that he himself desires to take every single day. Mike factors out that No Sacrifice No Victory 2.0 may gain advantage just about any kind of coaching.
1:02:30 – PEAK ATP’s Impression On Hemodynamics
Peak ATP is a patented oral ATP complement that’s been proven to extend blood stream, increase muscle activation by means of calcium launch, and assist increase muscle mass, power, and restoration. This text covers the biochemistry, mechanism, and human analysis intimately.
Mike talks about how PEAK ATP, one of many key components in Guerilla Power, presents a pleasant balanced pump that may assist endurance athletes with out getting in the way in which.
1:03:20 – Zero Darkish Thirty, We Go Dwelling’s Sleep Support
Ben talks about how a lot he loves We Go Dwelling’s product Zero Dark Thirty – a sleep help that actually helps, with out making you’re feeling groggy within the morning. Trung talks concerning the excessive significance of sleep for efficiency. Ben chalks his particular love of Zero Darkish Thirty as much as its inclusion of Xylaria and its surprisingly good taste.
1:05:40 – Zero Darkish Thirty Components
Mike talks concerning the challenges of sleep help formulation, the controversy round melatonin, and the way Zero Darkish Thirty does an incredible job combining artificial and botanical components. Then he talks about glycine analysis, and the way doses of three grams or extra are more and more widespread.
1:07:00 – Ideas on Melatonin?
Trung specifies that We Go Dwelling opted for a decrease dose of melatonin, which he argues is without doubt one of the most abused components on the market. Extra melatonin is certainly not essentially higher.
1:08:30 – The Significance Of Sleep Aids For Navy and LE
Trung talks about how, because of the stress (typically post-traumatic stress) of the job completed by navy and LE personnel, there’s a actual want in that neighborhood for non-pharmaceutical, non-addictive and comparatively secure sleep aids. That’s an enormous motive why he created Zero Darkish Thirty – particularly as a result of being well-rested is vital for good decision-making on the job, in conditions which are a matter of life and loss of life. Mike and Trung speak about how Zero Darkish Thirty will help operators on irregular sleep schedules keep rested.
1:11:30 – Why Is Trung 100% All In?
Mike desires to know what made Trung such a pushed entrepreneur – was it innate, one thing he was born with, or acquired? Trung says he undoubtedly wasn’t born this fashion – being surrounded by world-class excessive achievers within the particular operations neighborhood gave him the drive he has in the present day.
1:15:45 – How Do You Keep Sharp?
Mike asks Trung the place he finds the motivation to maintain coaching and acting at such a excessive stage, although his navy days are over. Trung says accountability – the will to continuously be higher than himself. Ben factors out that coaching different individuals is a superb supply of motivation for accountability.
1:17:45 – Be Plain
Trung talks concerning the significance of being plain – reaching such a excessive stage of excellence that no person can deny it. Do that, and good issues will come to you, relatively than you having to hunt them out. Trung factors out that We Go Dwelling’s DMs are open to anybody who desires to interrupt into their world.
1:19:00 – Trung’s Upcoming Occasions
Trung talks about what he’s obtained deliberate for the foreseeable future – a SCUBA course in New Jersey, and an upcoming collaboration to coach SWAT officers with Tu Lam of Ronin Techniques.
1:20:00 – Coming Quickly: We Go Dwelling Documentary
Trung talks a few documentary, slated for launch in September on Amazon, about his life as a police officer and political attitudes in the direction of legislation enforcement.
Simply in case, let’s additionally allow you to join Trung Nguyen information alerts on PricePlow, so that you get emailed subsequent time he’s talked about (in a brand new enterprise or following podcast):
Due to Trung for sharing a few of his hard-won classes from Particular Operations and Regulation Enforcement.
Till subsequent time, return to the PricePlow Podcast — please subscribe in your favourite platform and go away a overview!